Freelance Brand Strategist - Copywriter (B2B Saas Client)

About Us

We're Camping, a strategic creative agency specializing in brand strategy, messaging, and compelling copywriting for B2B SaaS companies. We help tech-driven brands build bold, memorable positioning through fresh, strategic thinking and creative diversity.

Our work spans brand positioning, messaging frameworks, and content that resonates—with video storytelling as one of our key creative outputs. As we continue to grow, we're looking for a Freelance Brand Strategist / Copywriter to lead strategic brand development and provide ongoing messaging expertise for our key SaaS clients.

Have we mentioned we have a 4-day workweek?

The Opportunity

We're seeking a strategic thinker and skilled copywriter to lead brand positioning and messaging development for our key B2B SaaS client. This is a brand strategy role first, with copywriting as your primary craft—working in partnership with a creative team that includes video production specialists.

Your core responsibilities:

• Lead brand positioning strategy, messaging frameworks, and strategic narrative development for a fast-moving SaaS company

• Craft compelling, strategic B2B copy across all brand touchpoints: websites, campaigns, product messaging, and thought leadership content

• Serve as the strategic voice of the brand, ensuring messaging consistency and strategic alignment across all communications

• Guide and advise client stakeholders as a strategic partner, presenting strategic recommendations with confidence

• Collaborate with our creative team (including video specialists) to ensure brand strategy informs all creative outputs

Start freelance with potential for long-term partnership as our client relationship grows.

What We're Looking For

Brand Strategy Expertise (Primary):

• 5+ years of brand strategy experience with proven expertise in positioning and messaging frameworks for B2B SaaS companies

• Demonstrated ability to develop comprehensive strategic narratives and compelling brand stories that differentiate tech brands

• Experience creating and implementing brand messaging guidelines and strategic brand architecture

• Strategic thinking skills with ability to translate business objectives into brand positioning

Copywriting Excellence (Secondary):

• Outstanding B2B copywriting skills across multiple channels: websites, campaigns, product messaging, thought leadership, and sales enablement

• Portfolio showcasing strategic copy that drives business results for SaaS/tech clients

• Ability to adapt tone and messaging for different audiences while maintaining brand consistency

Client Partnership & Collaboration:

• Strong client-facing experience with ability to present strategic recommendations and guide stakeholders

• Comfortable working with creative teams (including video production) to ensure brand strategy informs all outputs

• Proven track record of building trusted advisor relationships with B2B clients

Skills & Qualities

Strategic Mindset:

• Deep understanding of brand positioning, differentiation, and strategic messaging frameworks

• Ability to translate complex business objectives and technical features into compelling brand narratives

• Experience conducting competitive analysis and identifying unique brand positioning opportunities

• Systems thinker who can develop cohesive brand architecture across touchpoints

Copywriting Craft:

• Exceptional writing skills with proven ability to craft persuasive B2B copy across formats

• Strong command of brand voice development and tone adaptation

• Experience writing for various B2B audiences: C-suite, practitioners, and technical buyers

• Eye for detail and commitment to delivering polished, on-brand content

Professional Attributes:

• Strategic advisor mindset with confidence presenting to senior stakeholders

• Collaborative approach to working with creative teams (video, design, content)

• Self-directed with strong project management skills for freelance environment

• Passion for B2B SaaS innovation and tech-driven companies

• Comfortable in fast-paced, demanding environments with evolving priorities

Diversity & Inclusion

At Camping we believe that diverse teams drive creativity, innovation, and success. We are committed to building an inclusive culture where all individuals, regardless of race, ethnicity, gender, sexual orientation, ability, age, religion, or background, feel valued, heard, and empowered to thrive.

We celebrate diverse perspectives and actively work to ensure equal opportunity for all applicants and team members.

What We Offer

• Competitive rates (senior profiles considered)

• Start soon, flexible for interviews and ready portfolio review

• Growing involvement and optional progression to in-house role

• 4-day workweek with Fridays off

• Flexible working hours and remote or hybrid model

• Our office is based in sunny Barcelona—you're welcome to join us to work together